Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford Matthew Stafford, CEO and managing partner of Build Grow Scale (BGS), joins hosts Scott Brandley and DJ Sprague to dive into the world of checkout optimization and how it impacts profitability. With over three decades of experience in eCommerce, he provides a clear roadmap for improving…
Read MoreRefining Email Deliverability for Optimal Ecom Reach with Israa Alrawi Israa Alrawi, founder of The Winbox, shares her expertise in refining email deliverability for optimal eCommerce reach with our host Scott Brandley. She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates. With her vast experience in helping DTC…
Read MoreHow Shopper Approved Transformed Antego Tire & Wheel’s Online Presence Hunter Graham, West Coast Operations Manager at Antego Tire & Wheel, joins hosts Scott Brandley and DJ Sprague and shares how Shopper Approved played a vital role in transforming their online presence. He provides insights on how trust signals like reviews and Q&A can greatly…
Read MoreMaster Pricing Psychology to Maximize Your Profits with Melina Palmer Melina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it’s about the story you tell, the emotions you evoke, and the way you position your offer….
Read MoreElevate Your Site’s Conversion Rate Optimization with Marty Greif Transform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site’s conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO). Marty shares his journey and the proven tactics he uses…
Read MoreHow to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow Maximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your…
Read MoreApplying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn Unlock the secrets to sales mastery with proven influence principles. In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from…
Read MoreHow Friction Can Make or Break Your eCommerce Business with Roger Dooley Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of “Friction” and “Brainfluence,” shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in…
Read MoreBoosting eCommerce Sales Using Content Marketing with David Meerman Scott Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of “The New Rules of Marketing and PR,” shares his extensive experience and proven methodologies for creating impactful content that resonates with…
Read MoreReddit’s Impact on SEO and Reputation Management with Ann Smarty Harness the power of Reddit to revolutionize your SEO and reputation management strategies! In this episode, we delve into how Reddit can boost your eCommerce brand’s online presence and credibility with insights from Ann Smarty, founder of Smarty Marketing and a renowned SEO expert. Learn…
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