Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn

Unlock the secrets to sales mastery with proven influence principles.

In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence. 

Discover how leveraging principles like authority, scarcity, and reciprocity can transform your sales approach and boost your e-commerce success. Tune in to this episode to harness the power of influence and master your sales strategy.

Become a Reputation King in your industry – get a FREE digital copy of our breakthrough book “Reputation King” written specifically for eCommerce CEOs and executives. Get your free copy at: https://www.reputationking.com

Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. The company’s remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies.

Connect with us:

Website: https://www.shopperapproved.com/ 

LinkedIn: https://www.linkedin.com/company/shopperapproved/ 

X: https://twitter.com/shopperapproved 

Facebook: https://www.facebook.com/shopperapproved/

Instagram: https://www.instagram.com/shopperapproved/ 

Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50.

Connect with Scott Brandley:

Linkedin: https://www.linkedin.com/in/scott-brandley/

Facebook: https://www.facebook.com/scottbrandley1/ 

Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.

Connect with DJ Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague

Brian Ahearn is an international speaker, coach, and consultant known for his expertise in ethical influence and sales mastery. As one of only a dozen people globally certified by Robert Cialdini to teach his methodology, Brian delivers impactful training through the Principles of Persuasion Workshop® and Moment Maker Workshop®. With a passion for sharing the science of influence, Brian has authored several influential books, including “Influence People” and “Persuasive Selling for Relationship Driven Insurance Agents.” His courses on persuasion have reached over 700,000 people worldwide. Brian’s dynamic presentations have garnered high praise, equating his stage presence to that of Colin Powell and Marcus Luttrell. Committed to helping professionals achieve greater success and happiness, Brian continues to empower individuals and organizations with actionable insights and practical strategies for ethical influence.

Connect with Brian Ahearn:

Website: https://influencepeople.biz/      

LinkedIn: https://www.linkedin.com/in/brianfahearn/      

Instagram: https://www.instagram.com/brianahearn/ 

Twitter: https://x.com/brianahearn  

Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn

Youtube: https://www.youtube.com/channel/UCyD_YhPzafzXUmtDhPWyDow