How Friction Can Make or Break Your eCommerce Business with Roger Dooley

Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction!

In this episode, Roger Dooley, author of “Friction” and “Brainfluence,” shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the user experience, and create a seamless path to purchase. Whether you’re an eCommerce CEO or a marketing executive, this episode is packed with actionable strategies to enhance your business growth.

Watch this episode to unveil the secrets of frictionless marketing and transform your e-commerce strategy.

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Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. The company’s remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies.

Connect with us:

Website: https://www.shopperapproved.com/ 

LinkedIn: https://www.linkedin.com/company/shopperapproved/ 

X: https://twitter.com/shopperapproved 

Facebook: https://www.facebook.com/shopperapproved/

Instagram: https://www.instagram.com/shopperapproved/ 

Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50.

Connect with Scott Brandley:

Linkedin: https://www.linkedin.com/in/scott-brandley/

Facebook: https://www.facebook.com/scottbrandley1/ 

Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.

Connect with DJ Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague

Roger Dooley has been a pioneer in the field of neuromarketing for over a decade, dedicating his career to helping businesses market and sell more effectively using brain science and behavior research. An entrepreneur turned writer, Roger shares insights on marketing, productivity, and business strategies through his popular blog, Neuromarketing, and his Brainy Marketing column on Forbes.com. He is the author of the best-selling book “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing” and is currently working on his latest project, “The Persuasion Slide.” As a keynote speaker, Roger has captivated audiences worldwide, tailoring his science-based business strategies to diverse groups from digital marketers to IT resellers. His Brainfluence Podcast features conversations with industry experts like Robert Cialdini and Dan Ariely, making complex research accessible and actionable. Based in Austin, Texas, Roger continues to explore and share cutting-edge insights in marketing and productivity.

Connect with Roger Dooley:

Website: https://www.rogerdooley.com/ 

https://www.neurosciencemarketing.com/

LinkedIn: https://www.linkedin.com/in/dooley/     

Instagram: https://www.instagram.com/rogerdooley/

Twitter: https://x.com/rogerdooley 

Facebook: https://www.facebook.com/roger.dooley 

Youtube: https://www.youtube.com/channel/UCXPHdbsV1dntZ88omECy62A