Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford
Matthew Stafford, CEO and managing partner of Build Grow Scale (BGS), joins hosts Scott Brandley and DJ Sprague to dive into the world of checkout optimization and how it impacts profitability.
With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and increase net profit. He emphasizes the importance of simplifying the user experience during checkout to turn traffic into sales, offering practical tactics to reduce friction and enhance customer satisfaction.
In this episode, you’ll learn:
- How to optimize your checkout process to dramatically boost eCommerce profitability.
- Common pitfalls in the checkout process and how to effectively address them.
- Proven strategies to reduce friction and convert more visitors into paying customers.
Learn how optimizing your checkout process can turn traffic into paying customers, increase your revenue, and take your eCommerce success to the next level.
Watch the full episode: Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford
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Connect with us:
Website: https://www.shopperapproved.com/
LinkedIn: https://www.linkedin.com/company/shopperapproved/
X: https://twitter.com/shopperapproved
Facebook: https://www.facebook.com/shopperapproved/
Instagram: https://www.instagram.com/shopperapproved/
Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.
Connect with Scott Brandley:
Linkedin: https://www.linkedin.com/in/scott-brandley/
Facebook: https://www.facebook.com/scottbrandley1/
Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.
Connect with DJ Sprague:
Linkedin: https://www.linkedin.com/in/duanesprague
Matthew Stafford, CEO and managing partner of Build Grow Scale, has over three decades of entrepreneurial experience spanning industries such as e-commerce, software, and brick-and-mortar businesses. As an equity owner of several in-house e-commerce brands, Matthew has mentored thousands of store owners and helped hundreds of brands scale past the million-dollar mark, with many reaching $10 million and beyond. Known for his expertise in e-commerce optimization, he has been a prominent speaker on this topic for over seven years, hosting BGS LIVE, North America’s largest e-commerce event. Today, Matthew blends his technical knowledge with a focus on personal growth, empowering entrepreneurs to find inner fulfillment alongside professional success.
Connect with Matthew Stafford:
Website: https://buildgrowscale.com/
LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/
https://www.linkedin.com/company/build-grow-scale
Youtube: https://www.youtube.com/user/windowsuccess
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