Archives: Episode

Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford

Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford Matthew Stafford, CEO and managing partner of Build Grow Scale (BGS), joins hosts Scott Brandley and DJ Sprague to dive into the world of checkout optimization and how it impacts profitability.  With over three decades of experience in eCommerce, he provides a clear roadmap for improving…

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Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi

Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi Israa Alrawi, founder of The Winbox, shares her expertise in refining email deliverability for optimal eCommerce reach with our host Scott Brandley. She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates.  With her vast experience in helping DTC…

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Harnessing Data to Perfect Your Attribution Model with Jim Sterne

Harnessing Data to Perfect Your Attribution Model with Jim Sterne Jim Sterne, co-founder of the Digital Analytics Association, joins hosts Scott Brandley and DJ Sprague and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your…

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Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman

Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman Adam Ortman, President of Kinetic319, shares with hosts Scott Brandley and DJ Sprague how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. Tune in…

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How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence

How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence Hunter Graham, West Coast Operations Manager at Antego Tire & Wheel, joins hosts Scott Brandley and DJ Sprague and shares how Shopper Approved played a vital role in transforming their online presence.  He provides insights on how trust signals like reviews and Q&A can greatly…

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Unlocking eCommerce Growth with Outsourced Expertise with Kasim Aslam

Unlocking eCommerce Growth with Outsourced Expertise with Kasim Aslam Kasim Aslam, Co-Founder of Pareto Talent, joins hosts Scott Brandley and DJ Sprague and breaks down his experience on how hiring international talent can help CEOs and executives focus on what truly matters—growing their businesses. He  highlights the unique opportunities that outsourcing offers, including access to…

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Master Pricing Psychology to Maximize Your Profits with Melina Palmer

Master Pricing Psychology to Maximize Your Profits with Melina Palmer Melina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing.  Pricing is not just about numbers—it’s about the story you tell, the emotions you evoke, and the way you position your offer….

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AI Tools for Stunning Product Page Content with Siddharth Sinha

AI Tools for Stunning Product Page Content with Siddharth Sinha Struggling to make your product pages stand out?  In this episode, Siddharth Sinha shares his journey from engineering to becoming a leader in AI-driven visual content. Learn how AI tools can streamline your content creation process, reduce costs, and generate high-quality images that captivate your…

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Elevating SEO with AI-Driven Content Strategies with Dale Bertrand

Elevating SEO with AI-Driven Content Strategies with Dale Bertrand Supercharge your eCommerce strategy with AI-driven SEO techniques.  In this episode, Dale Bertrand, the founder of Fire&Spark, shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI-driven content is reshaping SEO practices, how to effectively use AI for…

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The Power of Perfect URL Structuring with Andrew Allemann

Exploring the Power of Perfect URL Structuring with Andrew Allemann Maximize your e-commerce success by mastering the art of perfect URL structuring.  In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the…

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