Building Unbreakable Customer Trust with Natalie Oldfield Natalie Oldfield, the author of “Trusted: The Proven Path to Customer Loyalty and Business Growth,” joins hosts Scott Brandley and DJ Sprague in the essential components of building unbreakable customer trust. Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives…
Read MoreEnhancing Profitability Through Smart Checkout Optimization with Matthew Stafford Matthew Stafford, CEO and managing partner of Build Grow Scale (BGS), joins hosts Scott Brandley and DJ Sprague to dive into the world of checkout optimization and how it impacts profitability. With over three decades of experience in eCommerce, he provides a clear roadmap for improving…
Read MoreRefining Email Deliverability for Optimal Ecom Reach with Israa Alrawi Israa Alrawi, founder of The Winbox, shares her expertise in refining email deliverability for optimal eCommerce reach with our host Scott Brandley. She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates. With her vast experience in helping DTC…
Read MoreHarnessing Data to Perfect Your Attribution Model with Jim Sterne Jim Sterne, co-founder of the Digital Analytics Association, joins hosts Scott Brandley and DJ Sprague and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your…
Read MoreHow Shopper Approved Transformed Antego Tire & Wheel’s Online Presence Hunter Graham, West Coast Operations Manager at Antego Tire & Wheel, joins hosts Scott Brandley and DJ Sprague and shares how Shopper Approved played a vital role in transforming their online presence. He provides insights on how trust signals like reviews and Q&A can greatly…
Read MoreMaster Pricing Psychology to Maximize Your Profits with Melina Palmer Melina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it’s about the story you tell, the emotions you evoke, and the way you position your offer….
Read MoreElevating SEO with AI-Driven Content Strategies with Dale Bertrand Supercharge your eCommerce strategy with AI-driven SEO techniques. In this episode, Dale Bertrand, the founder of Fire&Spark, shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI-driven content is reshaping SEO practices, how to effectively use AI for…
Read MoreExploring the Power of Perfect URL Structuring with Andrew Allemann Maximize your e-commerce success by mastering the art of perfect URL structuring. In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the…
Read MoreElevate Your Site’s Conversion Rate Optimization with Marty Greif Transform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site’s conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO). Marty shares his journey and the proven tactics he uses…
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