Using Behavioral Science In Marketing with Nancy Harhut

Are you ready to master the art of building trust online for your business?

Learn how to tap into human behavior to boost your eCommerce success.

In this episode, we dive into practical tactics and real-world examples to help you influence customer decisions. Nancy Harhut, a top 100 Creative Influencer and social top 50 email marketing leader, shares her expertise in integrating behavioral science with creative marketing.

Whether you’re looking to increase traffic, conversions, or sales, this episode is packed with valuable tips for eCommerce CEOs and executives aiming to enhance their online reputation.

If you want to tap into human behavior to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast!

Become a Reputation King in your industry – get a FREE digital copy of our breakthrough book “Reputation King” written specifically for ecommerce CEOs and executives. Get your free copy at: https://www.reputationking.com

Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. The company’s remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies.

Connect with us:

Website: https://www.shopperapproved.com/ 

LinkedIn: https://www.linkedin.com/company/shopperapproved/ 

X: https://twitter.com/shopperapproved 

Facebook: https://www.facebook.com/shopperapproved/

Instagram: https://www.instagram.com/shopperapproved/ 

Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50.

Connect with Scott Brandley:

Linkedin: https://www.linkedin.com/in/scott-brandley/

Facebook: https://www.facebook.com/scottbrandley1/ 

Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

Connect with DJ Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague/

Nancy Harhut is an internationally recognized Creative Director with a strategy-minded, results-oriented approach to marketing. Renowned for her expertise in both direct and digital marketing, Nancy has a proven ability to grow departments, win business, and foster client trust and employee loyalty. She specializes in using behavioral science to drive acquisition, retention, and loyalty through integrated campaigns, achieving impressive double-digit response rates and brand metric gains. A sought-after industry speaker and quoted in national and international press, Nancy has earned over 150 awards for marketing effectiveness. She holds multiple certifications and memberships, including the Echo Academy of Direct Marketing Arts and Sciences and the Neuromarketing Science and Business Association.  

Visit their website: https://www.hbtmktg.com/ 

Buy the book “Using Behavioral Science in Marketing”:

https://www.amazon.co.uk/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480 
LinkedIn: https://www.linkedin.com/in/nancyharhut/