Boosting eCommerce Sales Using Content Marketing with David Meerman Scott

Revolutionize your e-commerce strategy with powerful content that drives growth!

In this episode, David Meerman Scott, a marketing strategy expert and the author of “The New Rules of Marketing and PR,” shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer personas to understanding the long tail of PR, David’s strategies are essential for eCommerce CEOs and executives looking to increase conversions and build a loyal customer base. Learn how to create content that not only attracts but also retains and engages your audience.

Tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and learn how to implement content strategies that drive growth for your eCommerce business!

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Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. The company’s remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies.

Connect with us:

Website: https://www.shopperapproved.com/ 

LinkedIn: https://www.linkedin.com/company/shopperapproved/ 

X: https://twitter.com/shopperapproved 

Facebook: https://www.facebook.com/shopperapproved/

Instagram: https://www.instagram.com/shopperapproved/ 

Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50.

Connect with Scott Brandley:

Linkedin: https://www.linkedin.com/in/scott-brandley/

Facebook: https://www.facebook.com/scottbrandley1/ 

Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.

Connect with DJ Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague

David Meerman Scott is a visionary marketing strategist and best-selling author known for his transformative ideas on aligning marketing with how people buy. After being fired for his radical ideas in 2002, he authored 12 books, including the modern business classic “The New Rules of Marketing & PR,” which has sold 425,000 copies in 30 languages. His expertise spans various new communication forms like blogs, podcasts, and social networking, emphasizing direct market engagement. An independent advisor and investor in disruptive companies, David also serves as a Go-to-Market LP at Stage 2 Capital. His latest book, “Fanocracy,” co-authored with his daughter, explores turning customers into loyal fans, further showcasing his innovative marketing approach.

Connect with David Meerman Scott:

Website: https://www.davidmeermanscott.com/  

LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ 

Instagram: https://www.instagram.com/dmscott/  Twitter: https://x.com/dmscott